before crafting harvest’s best into healthy,
tasty products for the smallest members
of our families and communities.
This superior natural feed, from our family
to yours, ensures every animal can soar
to its potential.
From rich soil we cultivate nutritious seed before crafting harvest’s best into healthy, tasty products for the smallest members of our families and communities.
This superior natural feed, from our family to yours, ensures every animal can soar to its potential.
In 1974 the first sunflower crops were planted at Rosedale Farm in Oamaru.
Now, over four decades later, nothing has changed. And everything has changed.
Over the years we’ve expanded our range of crops and refined our products, always seeking to create the best combination of seeds for the highest nutritional outcomes. In that time we’ve seen different trends come and go. But we’ve never shied away from the original commitment to, and connection with the natural environment around us.
Along with our dedication to quality customer service it’s this ‘get out of the way of nature’s good work’ approach that has seen our reputation grow over time.
Quality feed is first and foremost about nutrients. A good balanced diet, high in vitamins and minerals, ensures the animal can grow to full potential and live happily and healthily.
Heat-treating products is a necessary bio-security requirement for imported seed. It destroys any unwanted visitors to our shores. But it also strips valuable nutrients from the product.
We knew Kiwis would respond positively when given a better choice. Sown here, grown here, our seed retains every iota of natural goodness.
Sown here, grown here, our seed retains every iota of natural goodness.
After harvesting the raw materials, we shape and develop our product range to suit the unique needs of our many different diners. We work with experienced breeders and pet nutritionists to ensure our products consistently meet the highest standards.
There is sentiment within the careful working of our land and growth of our seed. There is science behind delivering the correct nutritional elements to each breed. Our approach to crafting natural New Zealand pet food is always equally dedicated to both.